The product served as a symbol of our rich history in sport merged with our long-standing support of the LGBTQ+ movement. With a good mix of stylish gear, performance-ready kicks and everyday athleisure kicks, the adidas x Kris Andrew Small collection has made it even easier to switch up your Pride wardrobe this season. Our first-ever Pride Pack was released in 2015, developed by a group of adidas employees who came together to explore ways they could create more meaningful products for a coming PRIDE march. We’ve tested the brand’s Ultraboost sneakers before, and love their springy midsole and supportive fit that gives you an extra kick for serious cardio. From eyeball and lightning bolt doodles on the Love Unites Crop Hoodie, to the remixed trans symbol on the Pride Icons Bucket Hat, there’s something for everyone, no matter how you wear your pride on your sleeve.Įven if you’re just shopping for great gear for working out, adidas has performance-ready Ultraboost 5.0 DNA shoes you can slip into for Pride. With Gay Pride Month now underway, which means a slew of parades and parties throughout the country, a number of footwear, apparel and accessories brands are releasing merchandise specifically designed for members and supporters of the LGBT community. This included reworking the traditional visual language of pride with a unique approach to the designs - you won’t see a lot of straight-up rainbow art here.
Small wanted the capsule to be a celebration “movement, color and joy”. With the launch of a new adidas Originals Pride Pack, highlighting some of the brand’s favorite picks with rainbow colorways to support gay pride, you get to choose from a wide range of adidas Originals shoes and assorted apparel in LGBTQ fashion. Aberdeen Standard Investments Accenture Adidas North America Inc.